The new Domino rectangular bottle is designed to maximise retail shelf presence and consumer impact when In store. Consumer impact is further enhanced by the facility to print on all four sides and emboss / deboss on one side.
High impact shelf presence
The 250ml bottle presents a smooth flat surface that is a significant 75mm wide, an ideal platform for creative design. In contrast, a round bottle typically presents only 48 to 51 millimetres for shelf presence and being circular, it presents challenges for the brand. Quality is assured by the creation of a small arc to ensure that the front does not panel.
As well as the ideal branding platform with the broad flat surface area at the front, the domino has two more features for a high impact consumer experience. Each side panel offers either a textured embossing debossing to enable the brand logo or image to be added, consistent with the consumer trend towards textured packaging.
The 250ml Domino is currently available as a 250ml with a 28/410 neck finish. It offers the unique feature of affordable customisation as it can be embossed or debossed on one of the side panels while still offering large areas on all the panels suitable for printing if not embossed and labeling. It is suitable for a wide variety of products in the beauty, home care and personal care sector. This bottle is made in plastic HDPE/PP and can incorporate Post Consumer Recycled (PCR). This bottle is widely recycled. The Berry Global B Circular Range are an innovative range of packaging and product solutions that leverages our engineering expertise and proprietary processes in the design for circularity to reduce products’ impact on the environment, focusing on helping brand owners meet and exceed their sustainability goals.
