DEFINE
Care Plus, producer of Deet anti insect spray among other products, witnessed its turnover decline during the Covid pandemic due to people traveling less. Care Plus therefore decided to add a new line to its business model involving sunscreen care. The sunscreen care line had to fit closely with Care Plus’s brand guidelines, whilst at the same time make a striking presence on the shelf. Now New Next was tasked with developing the line.
DESIGN
> Positioning
> 2D packaging design
> Digital mock-ups
> DTP packaging
DELIVER
The result is a packaging line that fits perfectly within the Care Plus stable, but given its subdued colours remains unique yet eye-catching. This project was completed within an exceptionally short timeframe.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
Michael Hulst
