DEFINE
Goedhart produces sandwiches, wraps and rolls under the brand title The Bread Office. The design had remained unchanged for a considerable time and was in need of a makeover to chime with current times. Now New Next was asked to develop a new design for The Bread Office.
DESIGN
> 2D packaging design
> Custom illustrations
> Logo optimisation
> Social media approach
> Digital mock-ups
> DTP packaging
DELIVER
The result: an innovative look and feel for the brand, with pastel shades and water colour illustrations. The deluxe sandwiches were the first to feature the new design, followed by the remainder of the products.
EXECUTED BY:
Elian van Dijk, Rianne Kee
IN CO-OPERATION WITH:
Joost la Housse, Lisa den Teuling
