DEFINE
Undone creates 100% natural sauces and dressings, low in calories and with a Nutri-Score of A. Now New Next was asked to develop the entire brand; positioning, logo, house style and materialisation, to include DTP ready labels.
DESIGN
> Positioning
> Developing logo and house style
> Brand book
> Supervising packaging production
> 2D packaging design
> Pattern design
> Digital mock-ups
> DTP packaging
DELIVER
The result is a hip and attractive brand. The labels perfectly balance bold fonts, eclectic patterns, line drawings and natural, striking colours.
EXECUTED BY:
Elian van Dijk, Roel Vink, Rianne Kee
IN CO-OPERATION WITH:
Michael Hulst
