DEFINE
KLM appointed Now New Next to redesign the economy class catering set up in close cooperation with deSter producers. They required a fresh and stylish design approach for their catering accessories and presentation, in line with KLM’s corporate identity and to fit snugly with the new Atlas configuration.
DESIGN
• Positioning
• Name
• Concept development
• 2D packaging design
• Digital mock-ups
• DTP packaging
• 3D packaging
• Materialisation
DELIVER
A new service for KLM economy class, with the unique name Tasty Blue. A modern, fresh and Dutch design based on historic neo-baroque design language.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
deSter – Marfo – Emmy van Gool – Lunette Strijker – Rene Kemper
