DEFINE
Packaging was a key issue for the new La Place formula: with Covid, open presentation without packaging was no longer an option. More focus was also required on sustainability and on creating distinctive and attractive presentation. Now New Next was asked to research these issues and assist with the creation of a cohesive selection of different packaging, as well as to propose designs for reusables for the post-pandemic period.
DESIGN
• Advice and inspiration for sustainable packaging
• Translating Jumbo’s packaging policy
• Sourcing packaging and disposables
• 3D packaging design
• 3D reusables design
• Examining the selection on sustainability
• Writing the packaging strategy
DELIVER
This resulted in comprehensive advice, including inspiration for La Place’s new 3D packaging design formula. The advice was checked and scrutinised in view of Jumbo’s policy and translated into a packaging strategy that can be shared with the consumer.
EXECUTED BY:
Roel Vink
IN CO-OPERATION WITH:
Roy Gilsing
