DEFINE
People live longer in Sardinia; the area is known as a blue zone. This blue zone produces an olive oil, recognised for its numerous health benefits. James Peterzon, the driving force behind Olivious, is the first person worldwide to develop a ‘shot’ based on this olive oil. James wanted to launch his beverage on the market. Now New Next was appointed to create the Olivious house style.
DESIGN
• Positioning
• 2D packaging design
• Logo optimisation
• Research into materialisation/packaging
• Digital mock-ups
• DTP packaging
• Retail/sales presentation
DELIVER
The result is a distinctive and attractive packaging design; a product/design combination that connects with consumers’ current demands. Now New Next also developed a sales presentation for showcasing the concept to retail.
EXECUTED BY:
Elian van Dijk
IN CO-OPERATION WITH:
Emmy van Gool
