DEFINE
Cold-pressed juices and beverages producer Share Natur observed the CBD market grow exponentially and decided to introduce a new CBD containing line under the name Share Natur. Now New Next was asked to develop the entire house style within an extremely compressed timeframe.
DESIGN
> Market research into CBD
> Positioning
> Developing design language
> Logo design
> 2D packaging design
> Website and social media design
> Brand book
> Renders and mock-ups of packaging
DELIVER
This resulted in an entirely new brand with CBD: a complete range of packaging for numerous products, each with their own design collage, a brand book to guide further expansion, a new website and social media design.
This project attracted two nominations at the NL Packaging Awards and won the Product of the Year award.
Client’s quote:
“Ariane van Mancius’ working method closely connects with our marketing vision, in which relevance, credibility and uniqueness are key. Van Mancius immediately grasped our briefing. Together we defined the ‘Brand Key’, the core values being: CBD, trust, lifestyle and community. A trust brand can easily be perceived by the consumer as dull or boring, so our goal was to create a design with impact. The speed with which it was delivered and the quality of the result by Now New Next and partner Joost la Housse surpassed all our expectations.”
EXECUTED BY:
Elian van Dijk
IN CO-OPERATION WITH:
Joost la Housse, Rene Kemper, Lunette Strijker, Emmy van Gool
