DEFINE
Plukon asked Now New Next to innovate packaging for their new Hot & Cold meals concept. With a considerable list of demands, including Mono material, in-line production, stylish design, attractive shelf appearance and suitable for microwaving, Now New Next went to work with designers, developers and producers.
DESIGN
> 3D packaging design
> Materialisation
> Feasibility of production
> Physical mock-ups
> Tender for selecting producer
DELIVER
The result is iconic, stylish and innovative packaging for the Hot & Cold meals concept. Form follows function: because the lid slopes, it can be filled on the production line. The packaging also allows the consumer to use it intuitively. Runner up in the NL Packaging Awards.
EXECUTED BY:
Ariane van Mancius
IN CO-OPERATION WITH:
Plukon, Albert Heijn, Roy Gilsing, Naber Plastics
