DEFINE
Amalthea, the biggest supplier of (semi) hard goat’s cheese to retail, decided to launch its own brand. Using a new, patented production method, CleardMilk, Amalthea was capable of developing a wide range of different goat’s cheese products, including Greek yoghurt and mozzarella. Amalthea desired to market these products under its own heading and tasked Now New Next with the positioning of the brand, as well as the development of the house style and packaging.
DESIGN
> Analysis of the competition
> Positioning
> Developing house style
> 2D packaging design
> Brand book
> Digital mock-ups
> DTP packaging
DELIVER
Amalthea; a new goat’s cheese brand with a fresh look and feel. Many of the products were detailed in digital mock-ups and the packaging for 20 of the products were developed ready for production.
EXECUTED BY:
Elian van Dijk, Rianne Kee
IN CO-OPERATION WITH:
Michael Hulst, Stefan Tervoort
