DEFINE
Cerelia produces and markets worldwide fresh dough, fresh pancakes and ‘poffertjes’ (tiny Dutch pancakes). The company has discovered a vibrant market for its poffertjes on the Asian ‘to go’ market. Now New Next was tasked to develop ‘to go’ packaging for poffertjes along with toppings to launch on the Asian market.
DESIGN
• Market and target group research
• Research into the chain
• Setting up the consumer journey
• Trend research
• Brainstorming
• Packaging rendering
DELIVER
Six feasible packaging concepts for poffertjes each with a topping for the Asian market, two of which were selected for further development.
EXECUTED BY:
Elian van Dijk
IN CO-OPERATION WITH:
Roy Gilsing, Tim Notermans
