DEFINE
An important packaging objective for Albert Heijn is to reduce their packaging material: they have a target of using at least 20 million kilograms less packaging material by 2025 when compared to 2018. Intersnack, Albert Heijn’s nut producer, tasked Now New Next to develop a more sustainable packaging for their ‘fresh nuts’ section, without compromising the look, feel and functionality of the packaging.
DESIGN
> Trend analysis
> Sustainability strategy
> Research into the design language
> 3D design
> Tender for selecting supplier
> Physical mock-ups
> Consumer testing
DELIVER
The resultant packaging has 25% less material given its optimum form, meaning the packaging remains robust while using less material. Meanwhile it retains its great looks, excellent functionality and saves on costs.
EXECUTED BY:
Roel Vink, Anne Paulina de Jong
IN CO-OPERATION WITH:
Roy Gilsing, Albert Heijn, Intersnack, Verstappen
