Overt security, which can be seen with the naked eye, is the first barrier against counterfeiting. The most effective overt features are those that engage the general public and inspectors without prior training.
QUAZAR® brand protection labels use advanced overt security features, providing visually engaging effects that are luminous and result in vibrant, intuitive and easy-to-authenticate designs. Such consumer-centric technology encourages consumer engagement, leading to enhanced consumer trust.
Proven success with brand- and industry-specific applications, QUAZAR® labels command a unique position in the security labels market by reinforcing authentication effectiveness that is highly resistant to counterfeiting and duplication.
