Winfried Muhling, Marketing & Communications Director of Pro Carton, will present essential consumer research on behalf of the Vouwkarton Platform. This research sheds light on consumer attitudes and perceptions towards packaging and explores the reasons behind the growing preference for cardboard.
Winfried Muehling
Winfried is the Marketing Director of Pro Carton, a non-profit organisation that represents more than 40 cardboard sheet factories in 13 countries throughout Europe and North-America. Pro Carton is known for its commitment to promoting cardboard as a renewable, recyclable and competitive packaging material. This initiative is widely supported by brand owners, retailers, designers, media representatives and EU policy makers.
Ga naar spreker »